Holistic Optimization Explained

What is Holistic Optimization?

Holistic Optimization ensures that every aspect of your web presence is working at top performance.

Your website is only as strong as its weakest link

You could have the most perfect site in the world, but if the site can't be found using search engines then you site is effectively invisible. If your site is found but you're lacking conversions, then the site isn't helping your business. Etc. etc. etc.

Here's an example:

ABC Inc. pays for SEO on their site. They are convinced that they will obtain much more business. They find out after some time that site traffic did go up, but that the effect on their business was nearly zero. What happened? Most of the visitors to the site left soon after arriving. They didn't convert.

This and other issues are solved by applying Holistic Optimization. Assuming that the company in the example did have good SEO, then the problem lies with:

• Usbility of the site
• Content that isn't correctly purposed
• Not enough content
• Improper Information Architecture
• ...OR all of the above

All 360 degrees of your web presence are important

So with Holistic Optimization we look at where issues exist that are holding back the success of a website.

What Holistic Optimization Includes

• SEO: making sure that your is found high in the search-engine results
• Website Usability: making sure that your visitors can use the site as you intended
• Information Architecture, this includes navigation, site search functionality as well as content and its presentation
• Social Media Marketing, we ensure that your company has a professional and timely presence in only those Social Media platforms that make sense for your business.

Being successful in the Internet is no longer a nice-to-have. Some of your competitors already know this and are moving forward to ensure their place online. Let us help you to move ahead of your competition