Landing Page Optimization

How can this help you?

You want to make more money, right? Your income will increase when your site's conversion rate increases. That is the goal, it is that simple. After finding out the best version of a page (by testing, see below), in terms of conversion rate, it can replace the original page and increase your conversions. Pretty cool, huh?

What is a Landing Page?

A Landing Page is the page to which you are sent after clicking on a link from outside your site. This could be a link that was displayed by Google or Bing in the search results. It could be from clicking on an Google Ad or from a partner's or other site with a link to your's. Whatever the source, the place where the visitor lands is your landing page.

Why Optimize a Landing Page?

Let's think about a Google Ads ad. You've created a well-worded ad. A person saw it and clicked on it. This person is someone that is very likely to buy, so you need to make absolutely clear how they can complete the transaction. This is possible to know ahead of time by testing different versions of that landing page, then measuring the rates of success on the variations that were tested. After testing, the winner will be plugged in as the official landing page, thereby increasing the chance of a sale.

Testing for the best

We offer this service using a Google service called "Content Experiments." Content Experiments allows up to 10 seperate page variations to be tested simultaneously. What's really cool is that all the pages will be tested at the same time, and Google ensures that a given person (meaning a PC, Mac or mobile device) is guaranteed to see the same version. This reduces potential confusion by your site visitors.

As you can see in the image, simple A/B Testing can be used to try two different designs and/or content that will let us find out which page will give you the best results for your business. This is really part of the next type of testing:

"A/B/n testing", is like the A/B type except that you can have up to 10 pages being tested simultaneously. Of course you can test only 3 or 4 if you want. It's best to do testing now and in the future. This is because it is better to only change little aspects of the page, so that when you compare it to the others in the test it will be much more clear what it was that worked better.