Web Sales Conversion
What is Sales Conversion?
Sales conversion is all about turning your website visitors into customers. This service that we provide is specifically meant for e-commerce companies. It involves optimizing your sales funnel to convert more visitors. This in turn brings you more in the bottom line. This is why you have a website, right? Let us bring your site to best that it can be!
How can this help you?
You may not know if now, but you're losing customer's even during checkout. With our method of testing, it becomes clear what steps in the process are the weak-links. After finding the target to improve, similar to Landing Page Optimization, variations of the page will be compared, and after the testing period a winner will be declared. The winner replaces the 'slacker' et voila you start making more sales. It doesn't stop there however. The testing of the funnel continues to find the next place where the most shoppers jump ship. The process continues until the funnel is operating at maximum efficiency.
This could mean selling more products, services or even just downloading more whitepapers.
How does Web-based Sales Conversion Work?
Using special measurement tools, it is possible to measure where people fall out of the 'transaction' pages (also called the funnel). You would, of course, like to sell to (or convert) all your visitors, but in reality you are likely converting only 1 or 2% of them. With the appropriate metrics, testing and optimizations, you can expect a dramatic increase in the percentage of customer conversions.
If you run an eCommerce business, then this applies to you the most. Think about what happens to the bottom line when you could double or triple (or ...) your online sales?